In August 2008 Sydney Fish Market launched Aussie Seafood – Brought to You by Our Fishermen, the first ever campaign to raise the profile and appreciation of Australia’s commercial fishermen and their catch. Speaking to the community through the stories of four of our fishers from New South Wales, the campaign sought to highlight the everyday excellence of our commercial fishermen and link them to Australia’s fantastic locally caught seafood. Each of our four fishermen was then teamed up with seafood demonstrators Brigid Treloar, Julie Ray and Coralie Riordan for entertaining free cooking demonstrations in Sydney and regional NSW under Sydney Fish Market’s Get Fresh with Fish™ program. This program is aimed at encouraging seafood lovers to embrace their locally caught seafood species and become more confident with cooking and preparing seafood. Get Fresh with Fish™ uniquely focuses on lesser known species which are more affordable for consumers, once again highlighting the fantastic range and value offered by locally caught seafood. The addition of fishermen to the mix has been an overwhelming success. Consumers have fallen in love with these characters of the sea and gained valuable knowledge of life and practices on our oceans.
An initiative of Sydney Fish Market, the Aussie Seafood – Brought to You by Our Fishermen campaign has been proudly supported by the Department of Agriculture, Fisheries and Forestry, together with funding and in-kind support from NSW Department of Primary Industries and Seafood Experience Australia. For more information visit www.aussieseafood.com.au.